Furniture World News Desk on
9/15/2025
Armen Living, a furniture brand with more than four decades in home and lifestyle collections, is marking its fifth year of offering outdoor designs. The company will showcase new outdoor bar, dining, and lounge collections at the Casual Market in Atlanta, September 16-19, 2025, in showroom B-1-6-A2.
In advance of the event, President and CEO Kevin Kevonian, Director of Product Development Holly Lightfoot, and National Sales Manager Reb Nicholson shared their perspectives on the growth of the outdoor division.
Q: How does it feel to be celebrating five years of outdoor designs?
Kevin Kevonian: “It is a great feeling to have an exceptional team in place and who continues to surprise me each season by creating even more high-style and original designs for outdoor bars, dining and living. While staying true to our beliefs, that each and every piece we design and develop conveys self-expression while resonating with a contemporary lifestyle.”
Q: How has the outdoor category grown over the last five years?
Holly Lightfoot: “Our expansion in the wholesale casual market has grown exponentially over the last five years. Especially in our outdoor category which we now design 70% completely in house. With having a wide range of outdoor furniture collections, in every style, shape and size, this allows buyers to personalize their collection and to make an impact with a minimal investment.”
Q: What outdoor design styles does Armen Living offer?
Reb Nicholson: “With more than 50 outdoor collections in our outdoor category, we offer a wide range of design styles from transitional to traditional, contemporary and mid-century modern. We also offer a variety of outdoor weave colors and frame finishes, wood and aluminum frames, all with ultra plush outdoor cushions.”
Q: How did the company first enter the outdoor market?
Kevin Kevonian: “When Armen Living first started offering outdoor furniture in 2019, we began with stocking sets that were off the shelf. As our product assortment expanded and our sales and buyer interest grew, we started offering more living sets, lounge furniture, and casual outdoor dining.”
Q: Can you describe the outdoor collections?
Holly Lightfoot: “Our outdoor division consists of hundreds of products for bar, dining, and living collections that are defined by sleek, modern, and classically reinvented retro styles. This wide selection of looks, design styles, shapes, and materials is why our outdoor collections continue to be so popular across multiple buying audiences.”
Q: What categories are available in outdoor?
Kevin Kevonian: “Armen Living offers over 300 SKUs in our outdoor category, including outdoor lounge, living, dining, bar, and occasional styles. One year ago we also expanded into outdoor planters and have added outdoor accent tables and stools launching at Casual Market in September.”
Q: How does product development remain competitive?
Holly Lightfoot: “There is a big demand from our retailers, Big Box Stores, Private Label, and Container Clients for original designs. There is also a significant demand from our designer clients who want a look that seamlessly blends stylish indoor-outdoor living spaces.”
Q: Who is the ideal customer?
Reb Nicholson: “As one of the fast-growing furniture brands in the home furnishings industry, Armen Living is proud to support a wide range of customers, including retailers large and small, interior designers, and other trade businesses for nearly five decades.”
Q: What trends and sales growth are you seeing in outdoor?
Kevin Kevonian: “Our average annual sales on outdoor used to make up only 2-3% of our business and last year our outdoor sales were above 15% – which is a significant increase. Our outdoor category consists of more than 300 total SKUs.”
Holly Lightfoot: “We have seen an increase in customer interest on both the designer and retail side for our new collections with more natural weaves and lighter finishes.”
Q: Any recognitions or product debuts you would like to highlight?
Reb Nicholson: “We are honored that we have been nominated by our peers again this year and are currently in the running for Best Outdoor Dining by Furniture Today’s Reader Rankings, and Best Outdoor Furniture Company by Home Accents Today’s Reader Rankings.”
Holly Lightfoot: “We have 20 new outdoor collections that we are debuting at the upcoming Casual Market in Atlanta, and we are excited to celebrate our 5th Anniversary in our showroom B-1-6-A-2, with Daily Happy Hours from 3-5 pm starting on Tuesday, Sept 16 – Friday, Sept 19, 2025.”
Armen Living will also showcase its newest indoor and outdoor furniture arrivals at Fall High Point Market in the IHFC Building, 7th Floor Hamilton, Space H-721, with early access by appointment beginning October 20, followed by the official market dates, October 25-29, 2025.
About Armen Living
Armen Living is the Quintessential Modern-day Furniture Designer and Manufacturer, providing a fully integrated supply chain solution from the product design drawing board and manufacturing process to distribution throughout the USA and worldwide markets. With flexibility and speed to market, Armen Living exceeds client expectations at every level of interaction. Armen Living not only delivers sensational products but also offers extraordinarily powerful reliability and capability, limited only by the imagination. Our client relationships are fully supported and sustained by a stellar name, legendary history, and enduring reputation. Continuity of brand both in terms of exceptional quality and an outstanding commitment to customer-centered business practices ensures optimal profit opportunities.
For those in the hospitality industry, Armen Living is also pleased to extend our full contract capabilities to effectively and efficiently meet all of your needs with characteristic attention to detail. Building upon its legendary 40-year company history, the groundbreaking Armen Living line represents a refreshingly innovative creative collaboration with top designers in the industry. The result is a uniquely modern collection gorgeously enhanced by sophisticated retro aesthetics. armenliving.com
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